When promoting their property online, few multifamily apartment communities take full advantage of their rooftop amenities. Multifamily apartment websites and social media profiles are by and large even more cookie-cutter than the worst apartment buildings themselves.

But now that so many potential residents are doing their apartment shopping online, it’s critical that these components of your marketing strategy stand out. 

In this quick guide, you’ll learn:

• Best posting practices for the most popular social media platforms
• Some of the most overused language we see online
• How to tell a story that excites your followers and potential residents