The purpose of the Big Idea phase is to combine performance metrics with innovative ideas. This in turn creates a cohesive plan that everyone can stand behind. Our ultimate goal is to create a one-of-a-kind design solution to the problem of making your rooftop amenity project a standout. 

And we won’t send it to you until we think it’s a WOW.

For each rooftop amenity project, we start with a blank canvas and the assignment to create something amazing. To someone unfamiliar with our design process, it may seem like we produce these designs out of thin air, but there is a proven method to delivering creative and consistent designs that we follow for every project.